Please use this identifier to cite or link to this item:
http://digilib.umpalopo.ac.id:8080/jspui/handle/123456789/649
Title: | Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer |
Authors: | Junaidi |
Keywords: | Service Quality Customer Satisfaction Commitment Customer Loyalty |
Issue Date: | 10-Dec-2022 |
Publisher: | Universitas Putra Bangsa |
Abstract: | This study aims to determine the effect of service quality, customer satisfaction, and commitment on customer loyalty at Bank BRI. This research method uses quantitative methods with a population of customers who save at the BRI Persero Palopo branch of the bank. The sample used is 320 respondents, and the data is measured using a numerical scale (numbers). After the analysis, the results obtained showed that service quality has a positive effect on commitment, customer satisfaction has a positive effect on commitment, and commitment has a positive effect on loyalty. |
URI: | http://digilib.umpalopo.ac.id:8080/jspui/handle/123456789/649 |
ISSN: | 2623-2480 |
Appears in Collections: | Prodi Akuntansi - S1 |
Files in This Item:
File | Description | Size | Format | |
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163-170+Nurcahya+et+al.pdf | Jurnal | 877.42 kB | Adobe PDF | View/Open |
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