Please use this identifier to cite or link to this item: http://digilib.umpalopo.ac.id:8080/jspui/handle/123456789/649
Title: Influence of Service Quality, Customer Satisfaction and Commitment to Customer Loyalty among Banking Consumer
Authors: Junaidi
Keywords: Service Quality
Customer Satisfaction
Commitment
Customer Loyalty
Issue Date: 10-Dec-2022
Publisher: Universitas Putra Bangsa
Abstract: This study aims to determine the effect of service quality, customer satisfaction, and commitment on customer loyalty at Bank BRI. This research method uses quantitative methods with a population of customers who save at the BRI Persero Palopo branch of the bank. The sample used is 320 respondents, and the data is measured using a numerical scale (numbers). After the analysis, the results obtained showed that service quality has a positive effect on commitment, customer satisfaction has a positive effect on commitment, and commitment has a positive effect on loyalty.
URI: http://digilib.umpalopo.ac.id:8080/jspui/handle/123456789/649
ISSN: 2623-2480
Appears in Collections:Prodi Akuntansi - S1

Files in This Item:
File Description SizeFormat 
163-170+Nurcahya+et+al.pdfJurnal877.42 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.