Please use this identifier to cite or link to this item:
Title: The awareness and attitude of Muslim consumer preference: the role of religiosity
Authors: Junaidi, Junaidi
Keywords: Consumer preference
Consumer attitude
Consumer awareness
Issue Date: 15-Jun-2021
Publisher: Emerald
Abstract: Purpose – This research investigates how religiosity (e.g. extrinsic and intrinsic) influences consumers’ awareness and attitudes, which subsequently influences consumers’ preferences forMuslims in the context of Islamic bank. Design/methodology/approach – A total of 480 Islamic bank consumers were recruited for online survey study. Structural equationmodeling was used to test the research hypotheses. Findings – Extrinsic religiosity has crucial role on consumers’ awareness and consumer attitudes. However, intrinsic religiosity has less effect on consumer attitudes, whereas consumer awareness plays an important role on consumer attitudes. Furthermore, mediator variables, such as consumers’ awareness and attitudes, have partial role tomediate religiosity and consumers’ preference. Research limitations/implications – The recent study was limited to core of one region, therefore, future studies are needed to analyze consumers’ attitude and engagement in religious products and services such as Islamic brands image. Practical implications – The stakeholders need to collaborate action to promote Islamic banks and the varying standard between their counterparts from the perspective of business andmarketing. Originality/value – The result of this study contributes to literature which has correlation with testing religion role toward Islamic bank. It also develops a new views into the determinants factor to influence consumers’ preferences.
URI: awareness and attitude of Muslim consumer preference
ISSN: 1759-0817
Appears in Collections:Prodi Akuntansi - S1

Files in This Item:
File Description SizeFormat 
The awareness and attitude of Muslim consumer preference.pdfJurnal303.39 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.